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*Why Custom Clubs?*by Jeff Jackson, Tour Golf ProductsThis question pops up frequently from golfers not particularly familiar with the component clubmaking industry. They may make an incorrect assumption that, due to the typically lower price of component golf clubs when compared to brand name equipment, that the quality of the two differs. This type of prejudice causes a negative image of the component industry in the eyes of a certain segment of the golfing public. In the vast majority of cases though, nothing could be further from the truth. A clubmaker has many advantages over an OEM when it comes not only to the assembly of the golf club, but the choices of component parts that go into that cub as well. Dynacraft clubmakers have at their immediate disposal well over 100 types of shafts, grips and heads from which to best match to a particular customer's needs. This gives the clubmaker a decided advantage regarding the wide range of choices available. Compare the clubmakers situation to that of a major manufacturer. The manufacturer typically may have 1-4 club heads in their entire line. They will, most likely have signed some type of contract with a steel shaft producer and a graphite shaft producer, limiting their selections (except on special orders which typically take several weeks) to shafts from those two suppliers. A Dynacraft clubmaker has access to literally hundreds of in-stock shafts from any number of different suppliers; often including the very same suppliers -and identical shafts and grips- that the OEM uses. Generally a major manufacturer uses one or two types of grips with their name engraved on the grip. These grips normally come from one major grip company. Here again, the Dynacraft clubmaker can choose from many grip companies and thus has a much greater style and composition selection than does the OEM. A Dynacraft clubmaker definitely has the edge when it comes to component selection. Beginning with the fitting procedure, a clubmaker has the advantage of working one-on-one with the player through all steps of the fitting process. While there are some OEM's that have elaborate fitting systems for the golf professional to use, these systems often may get confused by the professional. Can he use "Company A's" system to fit "Company B's" clubs? What about the several thousand dollar fitting system he just bought from "Company C"? Will it work for any type of clubs or is it designed for use exclusively with "Company C's" clubs? These types of systems, while designed to make the professional's job of fitting easier, can actually complicate and confuse the situation. A Dynacraft clubmaker, though, can develop his or her own fitting system and use it to fit all types of clubs to all types of golfers. There will be no confusion as to which system to use, nor will there be the need to learn 5-10 different fitting systems for a variety of clubs. The consistency factor involved with component clubfitters is one of the most advantageous aspects of custom clubmaking. When it comes to assembly, the Dynacraft clubmaker has the edge here as well. The day to day scenario at a major manufacturer's facility includes an assembly line type of layout in which specific procedures are done by a single individual. That is, there will be one person cutting shafts, one person installing the shafts in the heads, another person swingweighting the heads, etc. Once a club passes down the assembly line, it is not touched or reviewed by that particular worker again. While it can be argued that perhaps each of these assembly line workers can somewhat perfect his or her special assembly skill, often these workers would have little idea of how to completely and correctly assemble a golf club. The person cutting shafts would not know how to swingweight, the worker installing grips could not cut shafts to length, etc. Assembly line jobs at OEM facilities are often very specific allowing rapidity - and hopefully - consistency of assembly. Dynacraft clubmakers, on the other hand, are intimately involved in all segments of the assembly process. From the initial component selection to the final quality control checks, it is the clubmaker who does it all. Is this better than an assembly line type of procedure? While a properly controlled assembly line can yield well-built clubs, the hands-on that the individual Dynacraft clubmaker has with each step of the assembly process makes errors less likely and the potential for superior quality greater. The clubmaker must know how to do all phases of assembly: measuring, matching and cutting shafts, installing the shafts into the heads, cutting the shafts to length, swingweighting the club, installing the properly sized grip, and final inspection. He or she must know the relationships of one specification on another; for example what effect length has on swingweight or what relationship exists between a wood's loft and face angle. The clubmaker controls the entire assembly procedure; he knows the club from start to completed assembly. The Dynacraft clubmaker puts his or her reputation on the line with each and every club they deliver to a customer. If a club fails in use, it is the clubmakers reputation that is potentially damaged. That is why Dynacraft clubmakers go to great lengths to make certain that golf club is assembled to exacting specifications in the most concise manner possible, assuring a quality product. Plus, if for some reason a club should break during play, the clubmaker has the distinct advantage of being able to repair it to its original specifications in a matter of hours, not weeks as it takes many OEM's to repair a defective club. The personal service a Dynacraft clubmaker provides can not be approached by the vast majority of major manufacturers. Consistent fitting, component selection, hands on assembly, repair capabilities, and quality control are hallmarks of the skilled Dynacraft clubmaker. While it cannot be denied that major manufacturers strive for the goals as well, the clubmaker has the advantage of actually working with the golfer during fitting or assembly to ensure the highest quality, best-fit clubs in every case. So the next time someone infers that component clubs are not up to the standard of OEM models, smile and tell them, they have it backwards-OEM's have along way to go to match the expertise of the Dynacraft clubmaker! We could not have said it better ourselves - Thanks Jeff |
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